When Leads Are Coming In But Sales Aren't
If ads are generating demand but sales still aren't happening, the problem isn't necessarily in the ad account. The user showed interest but wasn't convinced — and that's where the offer, proof of trust, pricing presentation, and follow-up process all need to be examined together.
If ads are generating demand but sales still aren't happening, the problem isn't necessarily in the ad account. The user showed interest but wasn't convinced — and that's where the offer, proof of trust, pricing presentation, and follow-up process all need to be examined together.
On some accounts the ads perform well but the sales message is weak. On others, the page fails to build trust. And on others, leads go cold simply because they're answered too late. In any of these cases, increasing the budget only makes the problem bigger.
To improve sales conversion, the experience after the ad needs to be treated as part of the campaign too.